John F Kremer's Blog
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Feb.01.2008
All of marketing ultimately comes down to one thing: creating relationships. If you don't understand this basic principle, you will ultimately fail as a book marketer. Indeed, you will fail in life as well.
Think of it: What is publicity? It is simply creating relationships with people in the...
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About John
John Kremer is the owner of Open Horizons as well as editor-at-large of the Book Marketing Update newsletter. He is the author of 1001 Ways to Market Your Books, The Complete Direct Marketing Sourcebook, High-Impact Marketing on a Low-Impact Budget, Do-It-...
Causes John Kremer Supports
Nature Conservancy, American Cancer Society, Sierra Club, American Red Cross, World Wildlife Fund